Branding/Identity

The preservation and promotion of a community’s shared identity is fundamental to APD-U’s planning and revitalization process. Our firm has extensive experience working on diverse branding and marketing campaigns for communities, regions, organizations, commercial and residential development projects, and public awareness and advocacy campaigns. APD-U develops our strategies using in-depth market analysis, resident and stakeholder interviews, asset inventories, and brand strength analysis. We then communicate a multifaceted brand story to community influencers through public relations, creating community- and neighborhood-based brand ambassadors.