In addition to the housing implementation work in Florence, South Carolina, APD-U has provided marketing services as a supplement to the land development. The marketing strategy directed by APD-U is designed to generate interest in the project among the public and programs being offered by the City of Florence and to attract potential buyers to the new homes.
The Marketing plan employed in Florence, SC is a full scale branding and marketing campaign including new logos, media relations, and other collateral materials including postcards, a quarterly newsletter, project flyers, targeted mailings, a project website and more. APD-U has also partnered with public and private entities in the city to provide opportunities for home purchase financing to local employees through a Employer Assisted Homeownership Program.
- Initiation of a monthly credit repair program to prepare interested home buyers for homeownership
- Collateral marketing documents including but not limited to a project website, flyers, quarterly newsletter, targeted mailouts, construction signage, and postcards.
- Creation of an Employer Assisted Homebuyer Program that creates public private partnerships to provide home purchase financing to interested homebuyers.
- Media relations and outreach through newspaper advertisements, video marketing, and public meetings