Project Scope

Our firm was selected by NeighborWorks America to provide technical assistance to the Charlotte Mecklenburg Housing Partnership and Seversville Community Organization to develop a marketing and branding plan for the Seversville community.

Our Work

The APD-U Team worked with the Seversville Community Organization and Charlotte Mecklenburg Housing Partnership to identify key target markets, develop the neighborhood brand and logo, and craft marketing strategies and collateral materials that reflected the neighborhood’s vision and mission of making Seversville a desirable place to live and play.


  • Seversville Neighborhood Profile and SWOT Analysis
  • Situational Market Assessment
  • Brand Statement Development
  • Logo Development
  • Marketing Strategies and Action Plan
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