At APD-U, Marvin has helped propel neighborhood re-branding and marketing as a core APD-U strength, applying his corporate marketing skills to revitalize communities and neighborhoods by helping them , re-brand, develop marketing strategies and build compelling stories around their unique vision. Marvin has experience working on diverse branding/marketing campaigns for communities/regions/organizations, commercial and residential developments projects, public awareness and advocacy campaigns. He has led our team in developing branding and marketing strategies for NeighborWorks of America affiliate’s neighborhoods, Atlanta Westside Neighborhoods, Kansas City Green Impact Zone, North Charleston and Charlotte’s Historic West End. Marvin also leads our community and neighborhood resident outreach efforts.
Marvin’s ad agency experience includes key executive positions at McCann Erickson, Leo Burnett, UniWorld, and Carol H. Williams Advertising. He has worked on some of the biggest brands in the country, including Proctor & Gamble, McDonald’s, GM, Honda, Nissan, Coors, Allstate and Coca-Cola. Most recently he was Managing Director of the Detroit office of Vigilante Advertising where he led urban marketing for Buick and GMC.
Marvin has a Bachelor of Science in Marketing from the University of Cincinnati and a MBA from Indiana University.